Increase Enrollment using Video
Gen Z watches video. And lots of it. Make sure they’re watching yours.
Teens spend an average of 11 hours a week watching online video. According to Pew Research, Generation Z prefers YouTube to any other online platform. If you don’t have a great video, you’re missing a big opportunity to reach potential students.
21 Secrets of Video Marketing Every College Needs to Know
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Higher education enrollment is decreasing
Colleges of all types are seeing a decline in enrollment. According to The Hechinger Report, college enrollment has fallen for the sixth straight year. A 2018 Moody’s Investor report describes how students expect increased college affordability as well as better facilities and services. These demands have challenged schools both large and small to find creative solutions to ensure future stability of their institutions.
Gen Z expects to be entertained
Today’s teens don’t read nearly as much as they watch. 85% of teens prefer YouTube to any other digital platform, and they spend an average of 11 hours a day consuming online video. 95% of students have access to smartphones and 45% are almost constantly online. Source: Pew Internet
Video is convincing and effective
Video is the ideal medium to convince and persuade today’s generation, helping create an emotional connection with your school and programs. Seeing and hearing video testimonials from current students help the new generation visualize their own college experience more than any brochure ever could.
Bringing the power of video to higher education
Harvest Video uses custom videos to empower schools of all sizes to increase enrollment by using persuasive video. You can share the story of your school with potential students, both near and far. Video can travel anywhere in the world and virtually bring potential students directly to your campus.
Case Study: University of Kansas
At Harvest Video, we’ve seen firsthand just how effective video can be in increasing enrollment from our experience making testimonial videos for the University of Kansas.
“There are a lot of amazing smaller colleges that, surprisingly, people don’t always know about. I would love to help change that.”